Complex vs. Difficult: Why You Keep Delaying the Goals You Already Know How to Solve

We look at any major goal—from scaling a business unit to achieving ‘visible abs’—and immediately throw it into the mental box labeled ‘Too Difficult.’

But sometimes, we’re misclassifying the goal. This might even be the single greatest reason ambitious people fail.

We confuse Complex problems (which require discovery and innovation) with Difficult probl…